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Jan 20, 2020

To study consumer behavior is to explore human nature at its most fundamental level using the modern world as a backdrop.

-Gad Saad

What is on the mind of the housing consumer?

How important is a rated home?

What kind of consumers are attracted to buy rated homes?


Listen in as Steve Baden shares details and insights into a new housing study conducted by the Federal Home Loan Mortgage Corporation (FHLMC), a government enterprise more commonly known as Freddie Mac.


This study found that HERS rated homes sold for an average of 2.7% more than comparable unrated homes. And homes with lower HERS Index Scores selling for 3 – 5% more than homes with higher scores. The study also found that buyers of HERS rated homes also have more desirable mortgage profiles.


Steve covers the reasons and process involved in this study that merged HERS data from a random sampling of about 70,000 HERS rated homes with about 380,000 non-rated homes adding credit bureau data to gain insights into the profiles of buyers.


Learn how this study shows how so many stakeholders can win from the implementation of rated homes. Get the best perspective by attending the annual conference session on this topic.


Download a copy of the study here:


This study shows that the right kind of consumers are appreciating and responding to the way a HERS rating communicates the value of a home’s energy performance.


RESTalk: To the RESNET community, we hear you and want to engage.


Pros can learn more at 

Consumers can learn more at

Or for more info on this topic contact RESNET at INFO@RESNET.US