Jul 30, 2018
In today’s episode, host Bill Spohn welcomes Valerie Briggs, Communications Director for RESNET.
Val shares the many different communication channels RESNET is now using to engage with stakeholders to help achieve the goal that RESNET has for the year 2020: that 50% of all new homes be energy rated.
This boost in communications activities is funded in part by the increase in rating fees, hence RESNET has really committed to reinvesting in growing the market for ratings.
You’ll hear about the emails, newsletters, videos, as well as learning the anatomy of an infographic!
All new channels are being explored including “earned” media and live events; of which three live events were held in the last year in conjunction with KB Home.
These many faceted efforts also serve to engage the next generation of RESNET raters and leaders.
Val also discusses her career background and how it leads to her role at RESNET. Pros in the building industry should consider attending the annual conference which will be held in New Orleans, LA Feb 25-27, 2019 more info at: www.conference.resnet.us/
RESTalk: To the RESNET community, we hear you and want to engage.
Pros can learn more at www.RESNET.us/professional
Consumers can learn more at www.RESNET.us
Or contact RESNET AT INFO@RESNET.US